I just installed one of their cabin air filters in my wife's car last night! I have used them before (CAF, but not engine filter), and they seem to be of good quality.
Photo resembles the new, white softy material I just refreshed in the Mazda.
In my application, a 2019 Mazda CX-5 NA, in service for possibly as few as 10,000 mi., I settled on the usual 30K service going on as there was little caught dirt.