Originally Posted by kschachn
Originally Posted by PimTac
Why go against that by adding additional additives?
Because the Archoil website has pictures of big pickup trucks and of Jay Leno, and states right on the front splash that it is "THE REAL DEAL." It also throws in the word "nano" because, well, you know, nano is good.
Never mind the fact that there is not one stitch of verifiable test results posted for any of their claims, just DieselTech magazine saying "We're Now Believers in Archoil". This is real-world stuff, bro.
Marketing is a powerful tool. If done the right way, one can sell snow and ice to the Eskimos.