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#4541195 - 10/12/17 01:31 PM Kashi Kills Their Line of Healthy Granola Bars
LoneRanger Offline


Registered: 07/02/07
Posts: 4167
Loc: Midwest USA
Killed by re-formulation and nutritionally dumbing them down.

I think Kashi got acquired by Nabisco or Kraft or <insert huge food multi-national corp here>. Apparently they are now bowing to their Corporate Masters. They've reformulated three of their granola bars now, down into junk food status as far as content goes. But, they put new graphics on the packaging and a big green swoosh that says "New and Improved." All the nutritional numbers on the side panel of the "New and Improved" recipes have taken a dive. On their Chocolate Chunk and Chia bars in the purple and white box/wrapper the protein content has gone form 6g down to three, sugars are up 33%, and the 160g's of Omega 3 content is now gone. Prior to the change, that recipe of bar was one of my go-to's for healthy snack that would quell any sweet tooth or carb cravings without feeding me junk ingredients and with a decent nutritional profile.

Just back from grocery and noticed Kashi's now also killed their prior awesome Trail Mix bar recipe as well, same scam as the Chia bars mentioned above. They totally ransacked the nutritional profile in favor of more sugar and a less twiggy & natural, and now more chewy, candy bar texture. What a joke. Proves they do not know their market demographic. Kashi eaters buy their products because were are the fitness, hiking, workout crowd who want as natural a product as practical that doesn't load us on sugars and has some protein content.

Those just skim-reading this will likely reply that all snack bars are junk food or some other comment without knowing anything about the way Kashi used to make their bars before they caved to their corporate bean counters. Well, they weren't. They were a valid nutritious choice for something to quell in between meal cravings along with a bottle of water. They were a go-to for me after my lunch break workout which along with a MET-Rx Big 100 meal replacement bar and 16 oz or so of water were a good recovery intake after lifting and/or running.

End of rant on Kashi selling their souls.

Unrelated to the above by brand is The MET-Rx Big 100 bar which remains unfecked with so far, and is a home run for me in the fitness supplement department. Only mrp bar that doesn't cause me stomach discomfort and check out their ingredients they use quality stuff and no soy protein.

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#4541201 - 10/12/17 01:36 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
Alfred_B Offline


Registered: 05/12/15
Posts: 1983
Loc: America
Quote:
Ingredients:
Soy Crisps (Soy Protein Isolate, Tapioca Starch, Salt), Corn Syrup, Chocolate Flavored Coating (Sugar, Vegetable Oil, Cocoa Powder, Whey Powder, Nonfat Milk Powder, Soy Lecithin, Natural Vanilla), Almonds, Raisins, METAMYOSYNŽ V100 Protein Blend (Whey Protein Isolate, Milk Protein Isolate, Whey Protein Concentrate, Dried Egg White, L-Glutamine), Glycerin, Soy Protein Isolate, Natural Flavors, Crystalline Fructose, Salt, Vitamin And Mineral Blend (Ascorbic Acid, D-Alpha Tocopheryl Acetate, Niacinamide, Tricalcium Phosphate, Zinc Oxide, Copper Gluconate, D-Calcium Pantothenate, Vitamin A Palmitate, Pyridoxine Hydrochloride, Thiamin Mononitrate, Riboflavin, Folic Acid, Biotin, Potassium Iodide, Cyanocobalamin), Xanthan Gum, Soy Lecithin, Peanut Flour, Wheat Germ.


Soy protein is their 1st ingredient

https://www.bodybuilding.com/store/met/b...ASABEgJWAfD_BwE

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#4541207 - 10/12/17 01:40 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
LoneRanger Offline


Registered: 07/02/07
Posts: 4167
Loc: Midwest USA
Wrong bar Alfred. I was very clear in my post that it was the Big 100 MRP bar. Here is the one I was referring to:


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#4541211 - 10/12/17 01:42 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
Dumc87 Offline


Registered: 06/05/10
Posts: 591
Loc: Florida
Originally Posted By: LoneRanger
Killed by re-formulation and nutritionally dumbing them down.

I think Kashi got acquired by Nabisco or Kraft or <insert huge food multi-national corp here>. Apparently they are now bowing to their Corporate Masters. They've reformulated three of their granola bars now, down into junk food status as far as content goes. But, they put new graphics on the packaging and a big green swoosh that says "New and Improved." All the nutritional numbers on the side panel of the "New and Improved" recipes have taken a dive. On their Chocolate Chunk and Chia bars in the purple and white box/wrapper the protein content has gone form 6g down to three, sugars are up 33%, and the 160g's of Omega 3 content is now gone. And I think I spotted soy lecithin among the ingredients now-- a classic zero value emulsifier that is the darling of the junk food industry. Prior to the change, that recipe of bar was one of my go-to's for healthy snack that would quell any sweet tooth or carb cravings without feeding me junk ingredients and with a decent nutritional profile.

Just back from grocery and noticed Kashi's now also killed their prior awesome Trail Mix bar recipe as well, same scam as the Chia bars mentioned above. They totally ransacked the nutritional profile in favor of more sugar and a less twiggy & natural, and now more chewy, candy bar texture. What a joke. Proves they do not know their market demographic. Kashi eaters buy their products because were are the fitness, hiking, workout crowd who want as natural a product as practical that doesn't load us on sugars and has some protein content.

Those just skim-reading this will likely reply that all snack bars are junk food or some other comment without knowing anything about the way Kashi used to make their bars before they caved to their corporate bean counters. Well, they weren't. They were a valid nutritious choice for something to quell in between meal cravings along with a bottle of water. They were a go-to for me after my lunch break workout which along with a MET-Rx Big 100 meal replacement bar and 16 oz or so of water were a good recovery intake after lifting and/or running.

End of rant on Kashi selling their souls.

Unrelated to the above by brand is The MET-Rx Big 100 bar which remains unfecked with so far, and is a home run for me in the fitness supplement department. Only mrp bar that doesn't cause me stomach discomfort and check out their ingredients they use quality stuff and no soy protein.



Well that's a bummer! I love my snack bars, but I am not an avid fan of any particular brand. My first encounter with Kashi was one of their cereals around 2001; tasted like cardboard. I actually bit the cardboard and spit it out, then tried the cereal again to verify. LOL

My recent favorite brand of snack bar is the small bars from Sunbelt Bakery. Not the healthiest of options, but compared to a Snickers, MUCH better for you.
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#4541213 - 10/12/17 01:44 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
ARCOgraphite Offline


Registered: 05/17/09
Posts: 12125
Loc: N.H, U.S.A.
I'm a LARA BAR fan. Or My wife MADE me into one.

I always thought KASHI was pseudo-bohemian when I tried their Cereals. Sort of like Group III "synthetic". I believe you when you say their trail mix bar was good. I never tried it myself.

I had a similar disappointment when Cascadian Farms Ancient Grains cereal was reformulated, next, their nut and honey granola has "now more honey". Just what I want when trying to cut out excessive sugar at breakfast!

Back to Post Great Grains Pecan for now.
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#4541214 - 10/12/17 01:45 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
IndyIan Offline


Registered: 09/23/08
Posts: 9150
Loc: Ontario, Canada
Was it any better before?
I find an apple is a handy portable snack, and if I want some protein I bring some almonds or a pepperoni stick.
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#4541216 - 10/12/17 01:47 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
Reddy45 Offline


Registered: 08/15/08
Posts: 3071
Loc: USA
"I think Kashi got acquired by Nabisco or Kraft"

That's all you have to read. The big companies just don't want to compete -- they couldn't care less about preserving what makes something healthy or worth eating, even if their massive buying power means they can manufacture it for cheaper! (while selling it at the original producer's price, netting a large profit)

Everything that the big corps buy just turns into a cosmetically different version of the same worthless gruel that they've already been selling for decades. Their goal is to make you crave their cheap products that don't require any ingenuity to create.

*Edit - they got acquired by Kellogg (who was started by John Kellogg the 7th day adventist who is responsible for us eating grains for breakfast instead of protein link for more info )


Edited by Reddy45 (10/12/17 01:49 PM)

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#4541217 - 10/12/17 01:48 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
JohnnyJohnson Offline


Registered: 10/22/09
Posts: 3010
Loc: Wet side WA
Well if it was Nabisco you can bet that they'll be moving it to Mexico pretty soon!
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#4541223 - 10/12/17 01:51 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
aquariuscsm Online   content


Registered: 12/30/06
Posts: 18439
Loc: Dallas,Tx USA
Ever time a corporation buys out a small company they always destroy the original products by changing and cheapening the formulas.
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#4541225 - 10/12/17 01:52 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: Reddy45]
Dumc87 Offline


Registered: 06/05/10
Posts: 591
Loc: Florida
Originally Posted By: Reddy45
"I think Kashi got acquired by Nabisco or Kraft"

That's all you have to read. The big companies just don't want to compete -- they couldn't care less about preserving what makes something healthy or worth eating, even if their massive buying power means they can manufacture it for cheaper! (while selling it at the original producer's price, netting a large profit)

Everything that the big corps buy just turns into a cosmetically different version of the same worthless gruel that they've already been selling for decades. Their goal is to make you crave their cheap products that don't require any ingenuity to create.

*Edit - they got acquired by Kellogg (who was started by John Kellogg the 7th day adventist who is responsible for us eating grains for breakfast instead of protein link for more info )


I'd like to think Kellogg would preserve a health-based company like Kashi... but the almighty dollar rules all!
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#4541226 - 10/12/17 01:53 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
Vuflanovsky Offline


Registered: 12/15/14
Posts: 1228
Loc: California
Kashi was acquired by Kellogg's over 15 years ago. I've never really thought of them as a health food brand...at least for the kind of health food products that I buy. Kashi is now headquartered in Battle Creek along with Kellogg's so you can make your own assessments.

I think the market saturation is very deep in the nutrition bar segment to begin with, so altering or eliminating products in that segment could be economics including raw material costs, production costs, or just too many products that don't sell well. You've gotta feel that Kellogg's is probably done with their Kashi TV commercials that have the buyer going into the jungle to source the cacao or whatever. I think they're just a full on Corporate brand now and have been for the last few years.

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#4541241 - 10/12/17 02:04 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
CKN Offline


Registered: 10/14/14
Posts: 3830
Loc: Utah
There are recipes out there for making your own.......Since these things can be stored-one can make a large batch and have plenty for later use.


Edited by CKN (10/12/17 02:04 PM)

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#4541247 - 10/12/17 02:11 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
JHZR2 Offline



Registered: 12/14/02
Posts: 41972
Loc: New Jersey
Sucks. But greed is good. Appeasing the shareholders (which may well be your retirement, op) comes first. That's creating "value" at any cost.

One goes, hopefully one sees opportunity and creates something new.

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#4541261 - 10/12/17 02:30 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
SatinSilver Offline


Registered: 01/24/08
Posts: 10485
Loc: OH
I remember reading a Consumers Report article about various health bars and was surprised that the Kashi ones ranked towards the bottom in nutrition and taste. So never seriously considered them.

I don't really like the MET-Rx bar either because of all the calories it contains. Looks like 360 calories which is more than a snack and closer to a MEAL. Many health bars are around the 200 calorie mark. Carbs in the Met-rx are 50. Which again is the amount of carbs you should have in a full meal. Sugars are 25 grams. A small packet of sugar contains 4 grams of sugar so that bar has what is equal to 6 packets of sugar in it. No thanks.

The Quest bars are good but not cheap. About $2.50/bar last time I checked. Sometimes a little less on sale or buying in bulk/box.

These things are supplements and best source of protein/nutrition are from the natural source. Broccoli is loaded with protein, vitamins etc....

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#4541285 - 10/12/17 03:20 PM Re: Kashi Kills Their Line of Healthy Granola Bars [Re: LoneRanger]
bubbatime Offline


Registered: 03/18/08
Posts: 5759
Loc: South Florida
Post your complaint to their Facebook and twitter accounts. Send a letter to the CEO.
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