Look like anything you've seen before?
The one thing he does not discuss is "normal" variation.
But - I think someone here already covered that ...
Conventionals vs. Synthetics isn't about which is "better"; it's about which lasts longer, while assuring safe operation, in relation to cost. Any product can be over or under utilized. The same applies to filters.
Make an informed decision; first consider your operating conditions, next determine your maintenance plan, and then pick your lube and filter. Don't do it the other way around ...