A rich guy, multi millionaire middle-eastern oil guy, married my wife's best friend. As such I got to hang out with him for the pre-wedding and wedding festivities. He picks me up at my house in a brand new, 2016 Honda Accord (in 2015).
The guy begins apologizing profusely for picking me up in such a pile of junk car. The car was brand new, less than 1000 miles, and he was super embarrassed to be picking up a guest in a brand new Honda accord. He apologized for 5 minutes straight.