Originally Posted By: pbm
If I were in the market for a pickup I'd buy a Ford over a Chevy based on Ford not taking a bailout.
You are, of course, free to make buying decisions on any criteria you choose.
Ford didn't need a buyout because through collosal mis-management during record vehicle sales, they nearly went bankrupt. As a result, they divested assets (selling car companies such as Jaguar) and went to lenders of last resort to borrow funds to take them out of a crisis. They did so at a time when lenders were not just lending, they were lending at a reckless pace. Armed with those funds, they were able to weather the loss of cash flow that affected all domestic car makers after the financial crisis.
GM and Chrysler were in good financial shape, but the loss of cash flow affected them deeply and forced a financial crisis not really of their own making. Furthermore, lending essentially stopped after the crisis, making the options Ford was able to avail themselves of impossible.
It just goes to show that you can't predict the future, and sometimes the world bites you despite all your best efforts.
Personally I would choose my next truck based on the merits of the vehicles themselves, but I'm not you. Both GM and Chrysler (RAM) beat Ford on the number of vehicles still registered over time (number of older vehicles on the road). There are more than just new car sales as a criteria for choosing a vehicle.
The differences in sales volume between the big three domestic truck manufacturers are real, but they are not huge. You could also say that more people choose trucks other than Ford (GM and RAM together).
Again, I am not criticizing your choice of vehicle ... if you want a Ford, go ahead and buy one. The differences between the major truck offerings are not particularly great; they all offer similar packages and get the job done. Ford makes a good truck, as do the others, and I would consider all three based on my needs and wants, just as I think anyone should.
I just don't see the buyout issue as some kind of badge of honour, or dis-honour. The auto manufacturing sector of the US economy is arguably the last remaining large manufacturing capacity, and still is a huge job creator. On a more long-term view, the US could not and cannot afford to lose the domestic manufacturing ability the Big Three offer. Just like the Financial Crisis was sudden and unpredictable, there is a Strategic need to be able to quickly transform auto manufacturing to military manufacturing should the need arise. Losing two major automakers would significantly harm that ability.