The local distributor hasn't even heard of it yet. Now, perhaps Shell should have been sending emails, brochures, web links, or something. But, I get a little nervous when someone selling these products isn't motivated enough to have some desire to seek out knowledge about the latest in one's own product line, if not the entire industry as a whole.
If I were the local distributor, I'd be asking Shell why they took so long to bring an E6 lubricant to North America, not telling customers on the phone that I've never heard of such a product in the first place.