Driving by the past couple of weeks, I've wondered why my local Kwik Trip has had regular and midgrade for 5 cents difference (2.15/2.20/2.69). I went today to fill up, and saw that they got rid of midgrade in favor of E15 88 octane. And the top line on the sign (2.15- E15 88 / 2.20 E10 87 / 2.69 91 Ethanol Free) was the E15, while the E10 87 was actually $2.20 (5 cents more than the other places in town). I like the company and their stores but they are always the first to raise prices and the last to lower. Now what I think will happen is they will "match" everywhere else with the E15 price and their E10 price will be more than everywhere in town. They're where I get most of my fuel because they are always busy and it's top tier. Now, I'm curious what they'll do pricing-wise and whether people will buy it. On the base of the pump was the E15 sticker, saying that it's only for Flex fuel vehicles or vehicles newer than 2001. An interesting move: there isn't much of a market for 89 octane, but I wonder who's going to buy this.