There doesn't seem to be any rhyme or reason to NAPA's filter sales. I had read that they put them on sale spring and fall, and since they had just gone off sale last week where I live, I thought I missed it. But, lo and behold, they are on sale now. Don't know if it's the end of a week on sale, or beginning. But, for the oil filter, the one I use, a 7356, for most Hondas, the difference is only 75¢, from $7.49 down to $6.75. This is 10% off, which is the normal sale discount for all the filters at NAPA.
That said, I think it's an excellent filter. I don't know a lot about all of the filter construction features, but my consolidated impression is that this filter incorporates the best construction features and materials: thick can material, spiral core, coil spring, silicone ADBV, decent media. I think it's superior to even the -01 variant of the Honda OEM filter, and it's about the same price, and more easily available.