Advertising for motor oil in the USA is so full of hype and misinformation that it insults most people's intelligence. From what little I recall from Chemistry class, molecules are nonliving entities, incapable of intelligence, but then a motor oil is advertised as having intelligent molecules? Is it just me, or others insulted by this stupid claim.
Another thing I see over and over again are NASCAR drivers endorsing motor oils. Last time I checked, they drive the cars. Others actually get their hands dirty. So, unless the race car driver is also a chemist or engineer with training and experience in the field, Oil Companies, stay away from these pretty boys. Maybe some toothless rednecks who are Dale Jr. fans with buy whatever product the ugly redheaded stepchild endorses, but I am quite the opposite. Someone knowledgeable in automobiles, such as Jay Leno's endorsement would mean more to me, with his automobile knowledge and extensive car collection. If he put brand X in his 1905 Stanley Steamer (I am just guessing), and gave his rationale for using Brand X in one car, and then Brand X Synthetic in a Hemi SuperBee, and gave his reason for it in a way that is educational, that would be more helpful, at least to me.
I also see that a motor oil has titanium in it, like it has some useful purpose other than being used in jewelry. I haven't delved into it any further to see what titanium in oil is supposed to improve the product, but I am already crossing it off my buy list.
I was in Walmart to buy some oil to go in my 2001 Corvette, and decided on Mobil 1 5W30 Extended Performance, but with the car fast approaching 75,000 miles, would I have been better off with Mobil 1 High Mileage, even though I really baby the car. Maybe I should have just stayed with plain old Mobil 1 5W30. Deciding on which Mobil 1 5W30 synthetic oil shouldn't be this complicated.
While I was there, I saw a plethora of Pennzoil products, and I though Mobil 1 was complicated, Pennzoil has them beat by a mile. Let's see, Platinum Pure Plus, Ultra Platinum Pure Plus Euro Formula, High mileage, etc. I bet there were 8 varieties of Synthetic 5W30 oils with Pennzoil's name on it. There were also different color bottles. Are the colors supposed to mean anything? Also, Platinum, like titanium, haven't been known for being additives known to improve the properties of motor oil. Are these advertising terms restricted to metals used in Jewelry and possibly in aircraft? I like radioactive elements, like Radium, Plutonium, Uranium, and my favorite, Einsteinium, a smart atom. Who needs smart molecules when you have smart atoms? Pennzoil, I was going to switch from Mobil 1 because I think using methane(natural gas) to create the best lubricating molecules makes better sense than high refining crude oil, which is the basis of Mobil 1. Walmart didn't have Ultra Platinum, but had the Platinum, and I wanted the best oil they make to go in the Corvette, but there were too many varieties of 5W30 Synthetic oils, I decided to stay with what the factory fill is. Make it simple, make it easier to decide. While I was there a woman needed to add oil to her minivan, but didn't know which weight to use. Why not have a book, like for oil filters, for what products are recommended for the different fluids that are in cars. Would be a good service to your customers.
I just touched on just several stupid motor oil marketing terms. What are your stupid marketing pet peeves?
Another thing I see over and over again are NASCAR drivers endorsing motor oils. Last time I checked, they drive the cars. Others actually get their hands dirty. So, unless the race car driver is also a chemist or engineer with training and experience in the field, Oil Companies, stay away from these pretty boys. Maybe some toothless rednecks who are Dale Jr. fans with buy whatever product the ugly redheaded stepchild endorses, but I am quite the opposite. Someone knowledgeable in automobiles, such as Jay Leno's endorsement would mean more to me, with his automobile knowledge and extensive car collection. If he put brand X in his 1905 Stanley Steamer (I am just guessing), and gave his rationale for using Brand X in one car, and then Brand X Synthetic in a Hemi SuperBee, and gave his reason for it in a way that is educational, that would be more helpful, at least to me.
I also see that a motor oil has titanium in it, like it has some useful purpose other than being used in jewelry. I haven't delved into it any further to see what titanium in oil is supposed to improve the product, but I am already crossing it off my buy list.
I was in Walmart to buy some oil to go in my 2001 Corvette, and decided on Mobil 1 5W30 Extended Performance, but with the car fast approaching 75,000 miles, would I have been better off with Mobil 1 High Mileage, even though I really baby the car. Maybe I should have just stayed with plain old Mobil 1 5W30. Deciding on which Mobil 1 5W30 synthetic oil shouldn't be this complicated.
While I was there, I saw a plethora of Pennzoil products, and I though Mobil 1 was complicated, Pennzoil has them beat by a mile. Let's see, Platinum Pure Plus, Ultra Platinum Pure Plus Euro Formula, High mileage, etc. I bet there were 8 varieties of Synthetic 5W30 oils with Pennzoil's name on it. There were also different color bottles. Are the colors supposed to mean anything? Also, Platinum, like titanium, haven't been known for being additives known to improve the properties of motor oil. Are these advertising terms restricted to metals used in Jewelry and possibly in aircraft? I like radioactive elements, like Radium, Plutonium, Uranium, and my favorite, Einsteinium, a smart atom. Who needs smart molecules when you have smart atoms? Pennzoil, I was going to switch from Mobil 1 because I think using methane(natural gas) to create the best lubricating molecules makes better sense than high refining crude oil, which is the basis of Mobil 1. Walmart didn't have Ultra Platinum, but had the Platinum, and I wanted the best oil they make to go in the Corvette, but there were too many varieties of 5W30 Synthetic oils, I decided to stay with what the factory fill is. Make it simple, make it easier to decide. While I was there a woman needed to add oil to her minivan, but didn't know which weight to use. Why not have a book, like for oil filters, for what products are recommended for the different fluids that are in cars. Would be a good service to your customers.
I just touched on just several stupid motor oil marketing terms. What are your stupid marketing pet peeves?