Originally Posted By: fdcg27
I think you're right. The price will come down to $35.00 or so.
Nobody is going to pay fifty bucks for a jug of oil at Walmart.
There may also be a super-duper MIR offer on this oil.
Why did XOM bother?
Well, they already own huge shelf real estate at most retailers, so a new flavor of M1 will buy them even more, further squeezing every other brand on offer.
That could end up being exactly what they do. There's room from Sopus [wake up Pennzoil] since PU no longer occupies any shelf space at most WMT locations, and is non-existent in stores like AAP, PB, and Auto Zone.