They were cutting-edge and worth the premium price 10 years ago. Now, no way.
Today you can get a true wire-backed, fully synthetic media filter for a similar price (eg. Royal Purple) or cheaper (Fram Ultra). If they dropped the price down to where the filter actually stacks up on the technology pecking order, they'd be a great alternative to a PurolatorOne.
'66 Dodge Polara & '69 Dodge Coronet R/T both 440/727
'08 Ram 1500 4.7/545RFE
'12 Challenger SRT8 392/6-speed
'99 XJ 4x4 4.0/AX15, '14 WK2 4x4 3.6/8HP