Unless I missed it... What is the application that we are talking about, brand of engine, size, outboard or I/O, what kind of water its used in (clear, turbid, sand, salt, etc)
In my experience many of the older OMC engines had very robust impeller setups and would last a surprising amount of time if used in clean water, and not run dry. I picked up a 1975 Johnson 9.9 a couple years ago that I thought ran slightly hot at WOT, I decided to check the impeller and it was quite obvious by the untouched paint on the bolts on the lower unit and the impeller and housing that it was original, 40 years old and still pumping well enough to not fry the engine. About 20 years ago I picked up a 1966 Evinrude 6 hp, I still own it and use it every year, has always pumped good water so I have never bothered changing the impeller. My family has a 1995 Evinrude 30 hp on a pontoon that's never been changed and still cools fine. Last spring I changed the original impeller on my dads 1997 60 HP Yamaha and it was still in great shape, usually used about 60-70 hours a year. I could keep going on.
On the opposite side of the spectrum some of the earlier Mercury engines really liked to have fresh impellers every year, especially on the inline 6 cylinder (tower of power) since once water pressure started to go down with a slightly deformed impeller would cause the upper cylinder to get hot.
I think a lot of it has to do with the robustness and capacity the OEM decided to build into the water pump design. According to the shop manual on my dad's 60 HP yamaha as long as you can maintain 11 psi of water pressure and high rpm's the impeller is in fine shape. I know on some of the mid range to high end OMC's 20+ PSI is pretty common on a new impeller.