If forget how many times some owner asks which oil to use!
For the record this is what I would do in the US:
1/ Decide which major brand (Mobil, Castrol, Shell/Penn or Liqui Moly) engine oil company has the most special offers in Wallymart.
2/ Use that oil companies web site oil finder guide page to see which oil they think is best. If it says something Iffy, like an Xw20, look at the German or UK version of the web site to see if they still recommend a thin oil.
3/ Cross check the "Best" oil in both API/Acea spec terms with the owners manual (The most common, but least read book in the world).
4/ If it's a dripper, thin about using an HM oil or stop leak additive, IF the leak is beyond economic repair.
5/ Give up trying to extend the engines life and just use Mobil 1 0w40 (A3/B4) cos it's the cheapest brand in the USA.