Originally Posted By: Lube Report
Shifting car ownership models, in particular, point to OEMs having a much larger role in the industry supply chain. Jarquin imagined that self-guided cars will eventually drive themselves to be service-filled with whatever oil the manufacturer recommends. With no consumer choice involved, the quart bottle may largely disappear. Blenders and marketers will have to find a new strategy to build relationships with consumers and influence decision-makers in order to compete effectively.
With all the discussions we have here at BITOG on which brand or type of oil is the best, what happens when by 2050 all cars are self-driving and they automatically schedule an oil change, drive themselves to the dealership and then comes home (all in the middle of the day while you are at work)? We will still be arguing about oil brands - or will OEM branded oil like TGMO reign supreme?
Lube Report
Shifting car ownership models, in particular, point to OEMs having a much larger role in the industry supply chain. Jarquin imagined that self-guided cars will eventually drive themselves to be service-filled with whatever oil the manufacturer recommends. With no consumer choice involved, the quart bottle may largely disappear. Blenders and marketers will have to find a new strategy to build relationships with consumers and influence decision-makers in order to compete effectively.
With all the discussions we have here at BITOG on which brand or type of oil is the best, what happens when by 2050 all cars are self-driving and they automatically schedule an oil change, drive themselves to the dealership and then comes home (all in the middle of the day while you are at work)? We will still be arguing about oil brands - or will OEM branded oil like TGMO reign supreme?
Lube Report
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