Useless Corporate Sponsorship?

[GrtArtiste]

I needed to run in to the city this afternoon, and after listening to the end of the Lions radio broadcast I switched to the last few minutes of the Browns game. I already knew they were going to lose but wanted to hear if the Pats had upped the score since I last checked.

Terrestrial radio being what it is, they are trying to get in as many ads as they can whenever there is a stoppage in play. The first one was for PNC Bank and the comically over-eager announcer made certain I knew that “PNC is the OFFICIAL BANK of the Cleveland Browns”. Moments later, it was the same thing for “FORD...THE OFFICIAL VEHICLE OF THE CLEVELAND BROWNS”!!!

Now, I don’t care much about Ford one way or the other. I just think it’s funny that anybody wants to pay money for the privilege of linking their name/product with never-ending joke that is the Cleveland Browns.

 

[bdcardinal]

There is a lot of useless corporate sponsorship out there. However those companies know that fans will buy their muffler bearings purely because they are the "official muffler bearings of the Cleveland Browns."

 

[bbhero]

I like the days when stadiums were called Veteran's Stadium or RFK Stadium. Or basketball arenas were called The Forum, Boston Garden, The Spectrum or The Mecca. Not the Tampax Center,Bank of America Stadium, or Lucas Field etc ect..

 

[Vern_in_IL]

I HATE baseball commercials... they play clips of past home runs, and on the radio it's like, "oh this is a commercial?"

B.S.

 

[Indydriver]

When you understand what these "exclusive" marketing agreements cost and how little they really move the needle, it is an atrocious waste of resources and profits that have been generated by the rank-and-file workers.

 

[Pop_Rivit]

Originally Posted By: GrtArtiste
I needed to run in to the city this afternoon, and after listening to the end of the Lions radio broadcast I switched to the last few minutes of the Browns game. I already knew they were going to lose but wanted to hear if the Pats had upped the score since I last checked.

Terrestrial radio being what it is, they are trying to get in as many ads as they can whenever there is a stoppage in play. The first one was for PNC Bank and the comically over-eager announcer made certain I knew that “PNC is the OFFICIAL BANK of the Cleveland Browns”. Moments later, it was the same thing for “FORD...THE OFFICIAL VEHICLE OF THE CLEVELAND BROWNS”!!!

Now, I don’t care much about Ford one way or the other. I just think it’s funny that anybody wants to pay money for the privilege of linking their name/product with never-ending joke that is the Cleveland Browns.


The marketing certainly has you talking about it as well as spreading the word on a discussion forum, so it's creating the intended buzz. And the bottom line of marketing is maintaining brand recognition, so clearly the marketing is working quite well.

 

[Kira]

I agree totally with indydriver regarding the wastefulness and ineffectiveness of advertising.

Here's the funny part. Both he and I are commonly dismissed as "hippie economists" by the real world.
It's a term I've heard used by several business types long before the 99% movement.

All you can do is real research before you patronize anything or buy any service.

 

[Lex94]

Just wait for a football stadium renamed to Viagra Field.
You know it's coming.

 

[spasm3]

Originally Posted By: Lex94
Just wait for a football stadium renamed to Viagra Field.
You know it's coming.


Or the way nascar is headed, the Tampax dodge.

 

[artificialist]

The creators of South Park made fun of sports sponsorship in a movie called "Baseketball." They decided to create their own sport which eventually was taken over by the same sponsors of all the other major sports.

The humor was just as disgusting as South Park, so not everybody would want to watch that film.

 

[Michael_P]

Browns fans are some of the most loyal fans in all of professional sports. When Modell moved the Browns to Baltimore (Ravens), Browns jerseys and flags still outsold other NFL team flags and jerseys.

 

[Jetronic]

Originally Posted By: artificialist
The creators of South Park made fun of sports sponsorship in a movie called "Baseketball." They decided to create their own sport which eventually was taken over by the same sponsors of all the other major sports.

The humor was just as disgusting as South Park, so not everybody would want to watch that film.


la-Z-boy

 

[Virtus_Probi]

Originally Posted By: Indydriver
When you understand what these "exclusive" marketing agreements cost and how little they really move the needle, it is an atrocious waste of resources and profits that have been generated by the rank-and-file workers.


Anybody remember Enron Field??