Originally Posted By: IndyIan
In the end though, how much can a key really cost to make? And it doesn't matter to the customer if its Ford or the dealership doing the gouging.
$200 gets you a mediocre tablet computer these days, and there's probably software available for it to open every ford on the lot...
Ultimately, it's a few bucks in raw materials at the most. But then there is manufacturing, packaging, transport from China or Mexico, warehousing/repackaging in the US, etc. Plain blanks for say a 1990s C/K truck come 50 to a bag from GM and list for like $4 a piece. The flip out keys with built in remote entry are individually packaged, no bulk bags. Those $200 tablets are all the same...there may be many part numbers for keys within the same model year depending on what features the car came with...that means smaller production runs of each part number, which means higher cost per unit.
Actually cutting the keys ends up being very expensive. Equipment to do center cut keys and such can run $20K easily, and it doesn't last forever. The software has to be updated, the actual cutting part of the machine wears out, etc. GM's ignition switch recall destroyed one of our machines.
Then there is programming. Sure, it's just hooking up the scan tool, but it still takes time a tech could spend on something else, and the equipment costs money, so it has to be charged for. Duplicates are easy to program on GMs with "+" transponder keys (which are $30), and we do not charge to program a duplicate of those. Not happening with the remote transmitter built in keys though.
Mitsubishi keys are the worst and make Ford and GM seem like the good 'ol days. The blanks are expensive, even if it's just a transponder key with no keyless entry buttons. I cannot BUY a plain Mitsubishi transponder blank for what I SELL a GM transponder blank for. The ones with buttons are astronomically expensive. On top of that, Mitsubishi keys bend and break like nothing I have ever seen. It's so common they offer a repair kit for the ones with keyless entry. And there is no quick, easy way to program a Mitsubishi duplicate...it MUST be done with a scan tool. I hate Mitsubishi keys.
So, the raw materials are cheap, turning it into a usable key is not. $5 or less worth of materials sitting in China won't unlock and start your car right here, right now. The customers can pitch a fit all they want, but it's not economically feasible for anyone to sell them a cut, programmed, transponder key with keyless entry remote for the $5 or $20 they think it should cost.