I am pretty much battery-brand agnostic. It's more important to get the right battery construction for you local conditions.
Standard batteries don't have the Cold Cranking Amps that you need in extreme cold winter starts, but the wider plate spacing will reduce failure to sulphation, so for warm climate winter drivers (say, to -10F) they are a good choice.
If you do need the serious cold start performance, you pretty much have no choice than to use a dense plate battery.
After that, it's just good maintenance. I average 6~8 years out of my batteries but the brands are all over the place, and I need dense plate (normal temps annually where I live are -40C winter to +40C summer; -40F to 105F).
Keep the charging system in good order, use brass battery terminals (they don't corrode), don't leave the battery sit in a vehicle that sits for more than about 1 month (you can just remove the (-) terminal, but indoors is a better place to store a battery).
One of the things you learn about when you have to deal with extreme winter temps is most people don't practice good charge system maintenance. I can start my truck at -40C parked for weeks with no supplemental help (ie no block heater outlet available) and only a single battery. 0W-40 Mobil1, of course.
But every 10 degrees F will separate the wheat from the chaff. Cars that start fine at -20 will fail at -30, yet there is no reason why, with attention to the details, that same car could not start at -40, and have a battery that will last beyond 5 years to boot.
Lately I've been using a CTEK 3300 charger / maintainer, and that has really helped extend battery life, but I was getting good life without it in the past.