Originally Posted By: Quattro Pete
The PU 0w-40 (based on the literature that we've seen) is not meant for the Euro car market. It's meant for a handful of Chrysler engines.
The PU 5w-40 is meant for the Euro car market. That market in itself may not be that small, however, many of the owners of newish Euro cars don't change their own oil. They get it done at the dealer, either because the maintenance is included in the price of the car or because they are just not the kind of people who work on their cars. So, there isn't all that much potential for large PU 5w-40 sales at the retail level, especially that SOPUS would have to also convince all these retail shoppers to choose their oil and not M1 0w-40 which is already sitting on the shelf.
With that said, I've seen a number of PU 5w-40 ads in various car magazines. I think this was mainly done to build a premium brand image by Pennzoil associating itself with Ferrari (PU 5w-40 carries an official Ferrari approval). Of course, all the regular PU grades have nothing in common with Ferrari, but an average consumer will probably not notice...
Ah ok, thanks QP.