Most battery brands are made by the same manufacturer(s) and are pretty much the same to the similar price point quality. Brand name means very little.
Battery maintenance is very important.
Right now, I run fourteen lead acid batteries. Three full size automotive, two large deep cycle and nine OPE/motorcycle/ATV batteries. I average eight years on my ATV/OPE/motorcycle batteries. I'm presently running original batteries in a number of machines from 2002 to 2007 with no battery issues. The last battery I replaced was my fish finder battery just this spring. It was dated 1998. So that one was twelve years old. Believe it or not, my diesel power plant battery is dated 1986 and it's still holding 12.5 volts!
When I replace batteries, I prefer to buy the type that can be maintained. Usually, on OPE, the cells will either have a flat upper surface or a couple of raised covers for the cells. The raised covers are easily removed to access the cells to top them off with water. The flat type have tiny caps that are tough to take off to get at the cells. I generally avoid that style of battery.
Hot temperatures and strong charging systems play havoc on small batteries. The electrolyte can be cooked off fairly quickly. I generally inspect the electrolyte in all batteries in the spring and fall. Seldom do they need topping off after winter storage. In the fall however, it's not unusual to see more than a few low cells. During winter storage, I keep the batteries I have out at the cottage on 5W solar panels. I have four 5W panels out there for the small batteries and one 30 watt panel for the large batteries. For some reason, the batteries kept on the solar panels seem to last longer than batteries I have in town that receive occasional regular charging over winter. The batteries at camp are kept at ambient temperatures which can range from 100F to -40F. It's essential to keep the batteries on trickle charge or solar panel in sub zero temperature.
If you want your batteries to last, buy the style that's easy to maintain and do your maintenance twice a year. It will pay off in the long run.