When in WM I've been tempted in the past to dissuade someone reaching for the dreaded orange can, but after what I've seen on BITOG recently I now think it is probably a better choice at the low end than the ST Ecores. At least there is a sturdy metal center tube to keep any media blow outs from destroying your engine. Plus, Fram does publish information on efficiency ratings, construction, and rates its various filters for various uses. In other words, the orange can is good for normal mfg. OCIs, while you should spend more and get the Extended Guard for long OCIs. I appreciate that. I personally think there are better buys in filters, but I wouldn't hesitate to run an Extended Guard if I needed to get something from WalMart. If I needed a cheaper filter at WM I'd look at Motorcrafts if there was one in my size.