No, it's not a Euro brand. It's USA made. It's made by the genteleman who started TruVativ. After he sold Truvativ to Scram, he needed something to do. So, he started a new company called Lezyne. Lezyne is focusing on 5 products at the present time. Air Pumps, Hydration Packs, Multi-tools, Tire Levers and Patch kits and Saddle bags. My pump was purchased for $32.00 at the local bike shop (Trails Edge)in Northville, MI. Works great for both my mountain bike tires and my road bike tires. CNC Aluminum, lightwieght, dust cover cap over where the hose end is stored, etc. Pumps to 120 psi.
If this company is anything like the last one, he will quite possibly take a market chunk away from Topeak, Camelbak, Crank Bros. amd Park.
Unfortunately, 10" of new snow is taking away from my riding pleasure right now.