What kind of rice are you looking for? There are a few types and quality varies greatly. You got basically long, medium and short grain rice. The shorter the grain the stickier the rice. For example, arborio rice for risotto and sushi rice are of the short-grained, stickier variety. Long grain rice, like typical US-grown rice, is more suitable where a loose, non-sticky, rice is wanted.
Brown rice variants that retain the germ and bran are nutritionally superior their polished counter parts. Polished, white rice is usually fortified with vitamins , but it if you choose this type rice, get the more expensive kind that has not been treated (coated) with talc, starch or glucose.
In some cases, rice from a fresh crop is much tastier and commands a premium price. A good Japanese short grain rice can cost over $20 for a 15 lbs sack. Check you local Asia supermarket, because they usually offer a good selection.
If you want a good arborio rice, go to an Italian supermarket. You get the idea.
Trader Joe's Canadian wild rice is of pretty good quality at about $3 per pounds.