Originally Posted By: javacontour
Originally Posted By: goodtimes
The whole success of the auto industry is probably based on people being pretentious, isn't it? Get them to go for the blinged out super scooper instead of the plain.
Exactly!
How many commercials are about what you deserve?
Few discuss the technical merits of the car.
Most car makers are selling access to an experience or lifestyle. They have easy financing or lease programs so you too can have the experience they are selling.
It wasn't ALWAYS that way decades ago. The biggest sellouts to that "lifestyle" [censored] (I despise that darn marketing term) is BMW.
Go back to the early 90s and before and they truly were an engineers' company which actually designed their product for people who not only enjoyed and appreciate excellent handling and well engineered vehicles, but customers who understood the technical elements of what they were buying. Today BMW is a joke for the most part and concentrate on selling to the consumer that mainly sees value in that badge. A crying shame. Mercedes is in the same boat too today, although I think they are trying to reverse course, but I am not sure they can succeed.
Originally Posted By: goodtimes
The whole success of the auto industry is probably based on people being pretentious, isn't it? Get them to go for the blinged out super scooper instead of the plain.
Exactly!
How many commercials are about what you deserve?
Few discuss the technical merits of the car.
Most car makers are selling access to an experience or lifestyle. They have easy financing or lease programs so you too can have the experience they are selling.
It wasn't ALWAYS that way decades ago. The biggest sellouts to that "lifestyle" [censored] (I despise that darn marketing term) is BMW.
Go back to the early 90s and before and they truly were an engineers' company which actually designed their product for people who not only enjoyed and appreciate excellent handling and well engineered vehicles, but customers who understood the technical elements of what they were buying. Today BMW is a joke for the most part and concentrate on selling to the consumer that mainly sees value in that badge. A crying shame. Mercedes is in the same boat too today, although I think they are trying to reverse course, but I am not sure they can succeed.