Yeah those samsung commercials seem to be more of a making fun of the hipster type, maybe not an attack, more of a we want you here and are catering to your kind.
So they are advocating the same kind of acquisition behavior that rg200amp got a hard time on for the iphone (remember, the cost to get an SGIII is the same to the end user as an iphone 5), but because it is a samsung, its probably OK, right? LOL!