More size, more power, more speed, more...enormity in every respect.
My problem with GM is that the abovementioned values (yes, they are values of a sort) have been pushed by GM's marketing in such a way as to literally create consumers' desires. Then, obviously, GM has the vehicles to fulfill those desires. What this says to me, among other things, is that the free market is not as free as we like to think.
Now, before you start flaming me, I will certainly admit that those kinds of desires are partly innate. I definitely would rather go fast than slow, even in my little Toy Corolla (pun there very much intended). However, GM has magnified these desires in an unhealthy way, and then given us the vehicles to satisfy, whether they are "good" for us or not.
The Japanese small car market has created competing desires in consumers, and seems to be winning, especially with gas prices as they are now. (Oil went past $75/barrel yesterday!) Now, Japanese (not to mention European) companies are certainly not innocent in this problem either. They too have been feeding our desires for size and speed. (I expect any year now to hear that Honda is selling something with a V8 to compete with Toyota's.) But at a minimum, they have given us many legitimate alternatives to feeding our desires for size and speed, and through their marketing, pushed those alternatives, whereas GM has not, at least not nearly as hard or successfully.
Enter the UAW. Because GM's management gambled a little too hard going down the size/speed road so completely, without simultaneously pushing viable alternatives like the Japanese did, they've taken a huge hit and been unable to keep their promises to the Union. I think the problem fundamentally is management's shortsightedness and having fallen for its own marketing...fallen right onto its face.
That doesn't mean the UAW shouldn't be more flexible. At this point, the situation is what it is, and if they want to keep their jobs, something has to give. I find it very disturbing, though, that GM would let itself get into this position. They've had 30 years since the last oil crisis to figure this out. Maybe it's just time to let them go entirely. I don't know.