Ask any car enthusiast/technician about Fram, they will tell you they are the worst filter on planet earth.Fram (First Brands) might disagree with you. I wonder if sales numbers are available?
All these brand names are just that, brand names.
Me personally I'd take an OCOD over a Wix XP/Mobil 1 EP any day. Oil filters are supposed to filter oil, and a whole lot of filters out there are not very good at doing that, Fram is.