Decades ago now (lol), Toshiba was head and shoulders the best.
IMO now, whatever top-tier brand (WD Segate) is on sale with two caveats: don't buy anything that advertises itself as "green" "energy efficient" (savings not worth the complexity, constant on-off cycling, potential failures);
don't buy the highest capacity drive, go for the 2nd highest---get more NAS bays if you have to.
YMMV. everyone has different quirks.
IMO now, whatever top-tier brand (WD Segate) is on sale with two caveats: don't buy anything that advertises itself as "green" "energy efficient" (savings not worth the complexity, constant on-off cycling, potential failures);
don't buy the highest capacity drive, go for the 2nd highest---get more NAS bays if you have to.
YMMV. everyone has different quirks.