They have an aggressive expansion model in Florida. They also carry ethanol free, for a decent price, and the 87 octane is always tied for the cheapest gas in my area. They are not known for gas. They are known for their food. Most people stop in for a coffee, sandwich, hoagie, salad, soup, milk shakes, etc. Its basically a deli, that sells gas.
Go in for the grand opening. They will be giving away free coffee (including specialty drinks) and the hoagie sandwiches will be like $1 or $2. Made fresh to order right in front of you, like Subway, but better.