Wal Mart announced that sometime in 2009, it will begin offering customers
a new discount item ... Wal-Mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an affordable
price -- in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts, but "There is a market for inexpensive wine,"
said Kathy Micken, Professor of Marketing at University of Arkansas ,
Bentonville. "However, branding will be very important."
Customer surveys were conducted to determine the most attractive name for
the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
- Chateau Traileur Parc
- White Trashfindel
- Big Red Gulp
- World Championship Riesling
- NASCARbernet
- Chef Boyardeaux
- Peanut Noir
- I Can't Believe it's not Vinegar
- Grape Expectations
- Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).
Yes, it is a joke. Of course we all know possum
is not a white meat!
a new discount item ... Wal-Mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an affordable
price -- in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts, but "There is a market for inexpensive wine,"
said Kathy Micken, Professor of Marketing at University of Arkansas ,
Bentonville. "However, branding will be very important."
Customer surveys were conducted to determine the most attractive name for
the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
- Chateau Traileur Parc
- White Trashfindel
- Big Red Gulp
- World Championship Riesling
- NASCARbernet
- Chef Boyardeaux
- Peanut Noir
- I Can't Believe it's not Vinegar
- Grape Expectations
- Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).
Yes, it is a joke. Of course we all know possum
is not a white meat!