Right now there really isn't anyone doing commercial space travel. I think I remember hearing of a country allowing riders on their rocket to the space station but at a cost of tens of millions of dollars. So $250k ticket opens up the door for many more people to get a taste. And the more that ride, the cheaper it will get. It may be hard to understand the draw of it, especially since I don't have the funds so it is out of reach for me by a long ways... but for those who can afford it, it has opened up a lot for the future. This is just the start, I bet once this gets going and the others chasing Virgin Galactic get going, the industry will grow and advance by leaps and bounds...