Could you shed some light on this? Why do they have metrics to hit that lose them money?
If they committed to Lubrizol / Afton / Infineum / etc. that they’re going to buy, hypothetically, 30 million gallons worth of PCEO engine oil additive a quarter. And they have to buy matching base oil, or utilize it (assuming they refine their own) - they’re under contract to buy it.
Thus, instead of paying contract penalties for not accepting it. It would be better to take the momentary loss and blow out a bunch of product at cost. Or close to cost.
As if they don’t fulfill their contract with the additive / base oil venders, the next go around for purchasing negotiations, they will have to face that and might not have as much buying power.
So if you’re making a deal for 30 million gallons of base oil and it’s (random number) 5.00 gallon. But if you failed a contract, next time it could be 5.10 a gallon then.
So you would make 10 cents less per gallon on all your products sold.
Or you could blow out 2m gallons worth of product at cost, or at a minimal loss, and make that 10 cents on the other 28 million gallons. Just a hypothetical example. It’s why national account and oem volume is so important. It’s guaranteed volume. So they’re willing to basically break even on it. But they’ll make money on other things.
Volume is king. Because storage is expensive. It gets costly to store millions of gallons of product.