I think this is a good bet for Valvoline and a good advertising..uuh...concept. Look carefully at what it does not cover, the one thing I would be most interested in. It does not cover wear. If your engine does not wear out, it covers oil caused failures for up to 300,000 miles. If your engine wears out, tough.
At my local Walmart, we have Quaker State conventional at $10.00, Mobil Clean 5000 at $11.00, Castrol GTX at $12.00, Pennzoil YB at $12.00, and Valvoline Premium conventional at $13.50. I believe you could use any of these oils, the Fram $3.49 oil filter, change at 3000 miles, and go 150,000 miles IF YOUR ENGINE DOESN'T WEAR OUT.
I have a 2008 pickup truck. It is warranted for 100,000 miles, EXCEPT FOR WEAR AND TEAR.
When I was in college, I had to take a class in economics, had to, didn't really want to. I am now glad that I did. We did an experiment at a local grocery store with permission of the management. We priced one of their produce items at 5 cent each or 3 for a quarter. You would not believe how many people went for the 3 for a quarter. We priced another item at $1.00 each or 3 for $5.00. Virtually no one went for the 3 for $5.00. Somewhere between 5 cents and a dollar, there is an investigation/cutoff point.
Warranted for 300,000 miles if it doesn't wear out. Warranted for 100,000 miles if it doesn't wear out. 5 cents each or 3 for a quarter.
NOTE: at the checkout, we explained to the customers and no one was cheated.