I thought Valvoline filters were now made by Purolator (they have been), but the one pictured is an ecore. 'If' that is current and indicative of all, then much like Firestone and Wally TLE, they are now made by Champ.
Not all Champ filters are ecore, but many >3" diameter are.
fwiw, this would have been better posted on the oil filter board.