Guys, I tried this product again, "after reading the instructions". At my age, there are few things in life which suprise me anymore. However, this is one that created a "WOW" factor. I have a dark green 05 Tundra Double cab and the wife a black suv, both just a year old. Both are "bears" to clean and wax. I have used Turtle wax platium in the past and was satisfied even though they were a lot of work to do. I bought a bottle of this stuff "the wax" and tried a section the other day befor reading the instructions. It seemed to never dry, and smeared all over when I tried to take it off. Then, this week I followed the instructions, it goes on with a supplied sponge, it looks like you are putting on a light coat of mineral oil. I did the whole car, rubber, black plastic, flat black paint, everything but the glass. I let it sit about ten min., took a clean micro fiber towel, and went over the whole vehicle removing all excess "wax" ( very easy to do ). Then took another towel and gave a light buff to the vehicle. Now, I have no idea about durability, the web site says 3-4 months. But, I have never seen such a shine, I could watch the second hand of my watch go around in the reflection on either vehicle. The plastic, rubber, moldings look like new. One thing, you must get any water stains off before applying as this stuff seems to lock in whatever is on the surface when applied. Very quick, easy, no rubbing to speak of and absolutley the best finish I have ever applied. Both cars took about one 5th of the bottle so a little goes a long way. Sorry to be so long winded here, but I was impressed.