Just think how unlikely it is that somebody, anybody, has truly come up with an oil that will last for the life of a vehicle (or 100,000 miles or more). I am not saying that they are lying, but I would like to see some proof.
Even Amsoil does not advertise, as far as I know, any motor oil that will last longer than 35,000 miles. And I would take the Amsoil any day of the week before I tried something that has not been proven.
Before I try their product, I would like to see a good 100,000 mile UOA of their oil. And then the oil still must be useable after that mileage.