heh heh heh.
maybe we could work out a "cash for clunkers" program where we could trade in "clunker" oil filters - as long as the replacement filters we purchase provide at least a 20% increase in efficiency and/or quality!
What I want to see is a follow-up program in about 2 years that shows how many still have their new vehicle and are still making payments, and how many defaulted and let the cars go back to the dealer.