It is looking kind of dated now. Today's supercars have evolved into a more severe look, not to mention are pushing 2000HP.
A universal truth is that success almost always involves being first to do something. Whether on a personal level when competing with your peers, (getting the good positions first) or on a major business level, as in first to offer a great product. Playing catch-up is rarely the way to be the biggest or best.
As much as I love Tesla and their products, they should have produced the roadster, even in extremely small quantities, and even it it required hand building. A halo product like that is an attractant. Few will purchase it, most will talk about it.