quote:It did more than save Ford. For a time, it put them ahead of GM in the revenue race. But Ford was on the mend before the Taurus. The Fox chassis re-designs of the T-Bird and Mustang (all derived from the humble, ugly Fairmont) really started the revival. Ford's product quality was also discernably improved by the mid-1980s. The Taurus just took it to a new strata and completely revolutionized the industry's styling norms. People just forget how different the Taurus was in its day. Even GM had to conform to the "jellybean" earthquake that followed. The first generation Taurus is a car that doesn't look all that outdated even today. Then the beancounters took over the company, and the rest is history, as we say.
Originally posted by LarryL: . . . The Taurus might be remembered as the car that saved Ford. . .
quote:Ugly? The later Caprices were butt ugly. They took a classic, crisp edged body profile (dated, but nevertheless attractive), and tried to compete with the softer Ford look.
Originally posted by obbop: "The first generation Taurus is a car that doesn't look all that outdated even today." Yes. Ugly is timeless. Eternal. Everlasting. Pert' near forever. But, that's just my opinion and nobody beats at my door seeking it.
quote:Not if it meets your needs and one appeals to you. Like others have said, various things have come together to depress Taurii prices and they aren't bad cars. There was bazillion of them built so parts and service will be available for many years to come.
Originally posted by The Critic: Guess I should avoid it then...
quote:Your opinion is way of base. If you know so much about the auto industry why aren't these "failed" companies recruiting you as CEO? Hmmm,........ thats what I though...........
Originally posted by LarryL: It is kind of interesting that a car that saved Ford became the poster child for 'mediocre is good enough' and that became the marching orders for the American auto industry. If you wanted to succeed you must build a better mediocre family sedan. If you make a better family sedan you'll price yourself out of the market you won't be able to compete. You will loose market share. For Ford, GM and Chrysler, during this time it's been very important to stay mediocre. It's the business plan, not the car that has been the driving force. If you want a better car you have to go somewhere else, and of course, pay more money. Good cars were not in the plan and the Taurus was the leader, for a while.
quote:Because they have proven time and time again that they can't pick a good CEO. Next question.
Originally posted by MC5W20: Your opinion is way of base. If you know so much about the auto industry why aren't these "failed" companies recruiting you as CEO? Hmmm,........ thats what I though...........