Gee, you guys use a cooler? Take the beer out and put it on the snow and ice, it keeps it colder. If it's for bait, then it's OK. You don't want it to freeze, you catch more fish when the bait is fresh and moving.
Typical for us average Cheesehead ice fishermen. Once we find a "hot" hole, we really hate to give it up!
Wonder if anyone pointed out to these two that this chunk of ice was on the udder side of the da lake the day before?