I fly SW from Florida to ILL once or twice a year, so when they offered a $200 off airfare with their new credit card, I jumped for it. The card came today, and I was prepared to get my tick after I activated the card. I glanced through the paperwork and then looked at a page that showed other financial stuff and near the middle of the page I see a FEE of $69 per year. NO where in the advertisement was there any mention of a fee. One has to be very careful of even large corporations these days.