Well, I don't know what it means but my WallyWorld took its stock of Castrol StartUp off the shelves sometime over the last week. I didn't see it marked down anywhere, but it's sure gone. Just giving a headsup in case this is a nationwide deal.
While the concept of Castrol Startup is valid, most of the motor oil buying public probably had trouble understanding it.
My comment is still the same - StartUp makes more sense as an 8 oz. bottle of additive that can be poured into any crankcase with any oil.
Maybe it will resurface as a Valvoline brand product!
Here in Michigan you could not give the stuff away. Every store that has it has lots of dust on it!! Castrol's synthetics and Pennsoil's synthetics also do not sell well in my area. In my area the big sellers are regular Valveoline,Castrol GTX,Rotella,Q-State. Mobil-1 is by far the most popular synthetic with M1EP selling big. Trany fluid is usualy Costal# and Valvoline Maxlife ATF #2 and the rest of them brands tieing.
Right, that's why I said "or just." The advert claim is that it contains polar molecules that bond w/ the metal in the engine, enhancing startup protection. That seems like a job for esters, not the group III.