I certainly like the "box" as it works well in my 5.5 and 6 quart sumps, and I appreciate the recycling potential. With that said - I'm not sure if "the box" is truly THE game changer, but it's a step in the right direction.
Originally Posted by Mad_Hatter
Big selling point when you have a 5.5qt sump like I do. Makes for not only a more convenient oil change but a cheaper one. The box is doing for oil what it did for wine!...‚
Originally Posted by BLND1
I think real game changers in branding/marketing won't be label differentiation (if it was shell and valvoline would have eclipsed mobil1 by now) but by packaging, a la Chevron Havoline smart change boxes.