Just changed out the one in my Ranger (84k miles) yesterday. The Haynes manual I referenced suggested 60k intervals, barring any visual damage to the belt. As for brand/price, I picked up the Goodyear one at Autozone for $32, though they had a cheaper brand for ~$22.
One thing to remember: If the belt is on a Ford and has a lot of miles on it be aware their belt tensioners have a reputation for getting noisy/going bad after a belt change.