SAAB was highly regarded but SAAB as it was managed back in the 80's couldn't compete in the global market and was on its way out the door unless someone did SOMETHING. At the very least, GM kept it on life support. I do hope it does better. I don't think it was doing bad, though, until GM lucked up and got Cadillac revved up after the CTS was introduced. Then you had two competing uplevel badges. Plus, I've never been impressed with SAABs marketing approach. It seems they think they can only target a certain segment of Northeastern elitist snobs. There's a big tuner market in Sweden and a decent one here and in the UK.