Well, at least it's not a commemorative plastic cup for $5.99 at a racing event.
Lesseehere:
* ROUSH® premium Oil filter (the best they make)
* Fits the same vehicles as Motorcraft part #FL820s
* Hold twice the capacity as the leading brand (Fram?)
* High-efficiency 99.2% contaminants capture rate (not Fram)
* Filter media made from superior cellulose and synthetic blend (Champ or Puro)
* Heavy-duty case designed to withstand 5 times the typical engine operating pressure (hmm...heavy can)
* "No-stick" internally lubricated, low-torque gasket (pre-lubed- Puro)
* Easy to get a tight seal as well as to remove
* Anti-drainback valve keeps oil in canister and prevents against dry starts
* Filter #RF820 (part #404395)