CONOCOPHILLIPS UPGRADES SELECTED CONVENTIONAL
MOTOR OILS TO SYNTHETIC BLENDS FOR ILSAC GF-4
Major Lubricants Provider Embraces "Good Just Got Better" Strategy with Massive
Upgrade Beginning with its 5W-20 and 5W-30 Grade Oils
HOUSTON, August 3, 2004 - ConocoPhillips Company, a leading global petroleum company and the fourth largest lubricants supplier in the U.S., today announced the company will upgrade selected conventional motor oils to synthetic blends, beginning immediately with its 5W-20 and 5W-30 mainline conventional oils. The robust product upgrade affects all four of ConocoPhillips' "Family of Brands," including Kendall, Phillips 66, 76 and Conoco motor oil brands. The initiative began as the company commenced reformulating its products to meet the latest ILSAC GF-4 specification. According to Scott McQueen, director of automotive products for ConocoPhillips Lubricants, the new synthetic blend oils feature strategic enhancements that go far beyond the standard industry requirements to ultimately provide the oil consuming marketplace with higher quality, premium oils at a competitive, conventional motor oil price.
"GF-4 opened the door for us to utilize our strong base oil technology and consider a strategic upgrade of our products," McQueen announced at a press event for industry trade media held in Houston, near the ConocoPhillips headquarters. "We leveraged this opportunity to evolve our motor oils and introduce a better, synthetic blend product that not only provides the best value in the marketplace, but also affords tremendous advantages to our Marketers, installers and consumers."
ConocoPhillips will enable the installer to offer a better value by providing synthetic blend quality oils at conventional motor oil prices. Extending that value to their customers can help installers increase their car counts.
"Given the needs of today's engines, we believe that good is no longer good enough," adds McQueen. "We're excited to offer fast lubes, repair shops, tire stores and car dealers an opportunity to capitalize on this strategy, because it offers them a significant advantage in the marketplace and provides their customers peace of mind in a time of changing specifications."
"This value proposition truly establishes ConocoPhillips as an industry leader," said Leigh Powell, owner of Town & Country Fast Lube, Sand Springs, OK. "The company has a history of introducing innovative advancements, and is once again giving customers the best value in the marketplace. I'm proud to have my business affiliated with ConocoPhillips because I know I'm providing premium products for my customer."
The company also envisions that the conversion of these conventional oils to synthetic blends will enable Marketers to gain marketshare by offering their customers, including installers, the best valued, premium product available to the marketplace. Positioning ConocoPhillips' new synthetic blends against competitive, conventional GF-4 products would naturally give its Marketers a competitive edge that would help increase business, the company concludes.
Consumers who use the new ConocoPhillips 5W-20 and 5W-30 oils will enjoy improved performance at a better value. They will gain all of the performance advantages associated with ILSAC GF-4 including enhanced fuel economy, emission systems protection, deposit and oxidation control. They also will enjoy the benefits of synthetic blend oils, including improved viscosity and oxidation control beyond that of GF-4, better low temperature flow properties, improved engine cleanliness and reduced oil consumption. The following ConocoPhillips products are included in the upgrade:
-- Kendall GT-1® High Performance Synthetic Blend SAE 5W-20 Motor Oil
-- Kendall GT-1® High Performance Synthetic Blend SAE 5W-30 Motor Oil
-- Phillips 66 TropArtic® Synthetic Blend SAE 5W-20 Motor Oil
-- Phillips 66 TropArtic® Synthetic Blend SAE 5W-30 Motor Oil
-- 76 Super Synthetic Blend SAE 5W-20 Motor Oil
-- 76 Super Synthetic Blend SAE 5W-30 Motor Oil
-- Conoco Super All Season Synthetic Blend SAE 5W-20 Motor Oil
-- Conoco Super All Season Synthetic Blend SAE 5W-30 Motor Oil
The new 5W-20 and 5W-30 synthetic blend oils will become available August 16, 2004. The product upgrade will be supported by an integrated marketing campaign that includes trade media advertising, direct mail and collateral. ConocoPhillips intends to convert its 10W-30 grade oils by spring 2005.
ConocoPhillips is an integrated petroleum company with interests around the world. For more information, go to
http://www.conocophillips.com.
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