What's the best way to deflect a negative comment about Fram? Mention Purolator!
No kidding. Do you think they would have their feathers ruffled if there was a post about a problematic Purolator? I smell a payola....
It's called direct marketing.....
The internet has spawned this new category of schlepping products.
You can see an advertisement on TV and recognize that it's an advertisement.
But when your buddy on the internet provides his candid critique of the greatest oil filter ever, you will be more inclined to listen.
People are hired by industry to perform this marketing work and you will see them on YouTube, product reviews on Amazon, forums like this, etc. pandering for brand X, Y, or Zee.
From their incessant posts, I would guess there are a few on BITOG.
If you watch closely, you can see them chime in together in support of a product from time to time.
Sometimes they will even whistle in their handler to make sure they are getting credit for their efforts.