Thank you Johnny. There is no double standard. Sponsors can direct link, others may not. Direct links to other sites, like youtube, even mobiloil (where nothing is sold, but PDS and product info is available), etc. are more than welcome, it is when a sales site comes up that there is an issue.
Johnny's attempt at a website link above was pushing it, IMO. Stating that it can be bought at oilstore is one thing, providing a link or a cloaked attempt at a link to a company that is not a sponsor is another thing.
Our sponsors pay for the ability to discuss their products before an audience who is interested in goods and services related to lubrication, typically automotive related. The site is NOT about selling anything, and it has generally been the attempt to not allow showcasing of sponsors' products (though non-sponsor users sometimes document tests, sponsors provide product insight, etc.). However, limited sponsorship is appreciated, as it makes this site available for all to use. It is not fair to them for others, whether distributors, other amsoil dealers, etc. to get freely linked to without paying for the privilege.
If hosting a website was free, and it could just be open to all, perhaps free linking would be OK. Since this is the real world, it doesnt happen that way. There is no double standard, you pay, you link. If you dont pay, you can only be discussed.