I'm not really brand loyal to any one oil. Over the years I've run Mobil 1, Amsoil, Castrol, Pennzoil, Valvoline and even a short stint with Royal Purple. Truth be told there are a lot of good oils, but different cars have different needs and one oil might be a better choice than another based on that. For instance my wife's BMW calls for an oil with the BMW Longlife-01 spec and M1 0w40 used to have it but now it doesn't, so I switched to Castrol 0w40 instead. My Corvette came factory filled with M1 5w30 but now GM is using M1 0w40 ESP formula for the FF on the 2019s and recommends it for 2014-2018s also. So that will be going into my car on the next oil change. There really is no other warranty approved alternative equivalent 0w40 out there for the Corvettes. With my Civic, I have been using M1 0w20 AFE for a few years now and even though the wear numbers have been good in my UOAs, I'm planning on switching over to PP 5w20 on the next oil change, hoping it'll retain it's viscosity better (I don't want to switch to 5w30, so that's not an option)
So it's true, there really isn't an overall best synthetic oil, but certainly there are some choices which can be determined as the best choice for specific applications.